Customers have gone mobile and as a small business it is prudent to engage your customers and potential customers in that space. One of the fast, easy and affordable ways to take your business to this space is to have your own customised app.  

You should develop your app to make your products and services available to your customers. This will enable you to tap into the mobile market and your data to reach deep into various market segments. If done well, this will unlock hitherto unknown market segments. Consumers are migrating en masse to mobile platforms and they are very choosy too. With the relevant mobile strategies and technologies, you as a business can connect with your customers and potential customers in many ways including using Apps when, where and how these consumers wants your services and products. As a business you should wrap the mobile experience around your processes, products and services to engage profitably with your customers and potential customers.

 Mobile Devices and Apps

Consumers are using a variety of devices (smartphones and tablets) to access products and services. They use these devices to find the information they want, as soon as they want it, where they want it and when they want it. They have moved away from using web browsers on their phones to find what they want — that takes too much time, especially on the go. Instead, they depend on the instant accessibility of mobile apps to quickly tell them what they need to know, so they can get on with what they’re doing. Just think about how you use your mobile device to access information. Your customers are no different.

Smart small business owners

Smart business owners understand the power and importance of mobile marketing to their bottom line. They use mobile Apps to connect with their customers, share relevant news, offer great deals, increase foot traffic, take reservations, and boost their revenues. Whether they deliver a service, sell products in a store, or run a successful restaurant, they know that having a mobile App is one of the most effective ways to reach customers on the go.

As a smart small business owner it is recommended that you create a customised mobile App to compete. However, you should not pay thousands of dollars for the development, programming, and hosting of Apps. Do your research, know what you want before talking to a developer.

Work with the developer to create Apps to:

• Boost customer loyalty
• Build big buzz
• Grow your subscriber list
• Increase web and foot traffic
• Close sales faster, and
• Generate more repeat revenue in less time

So take advantage of mobile App marketing to wrap the mobile experience around your business. Work with the developer to create, customize, and distribute relevant and useful Apps across a broad range of mobile devices on the iOS (Apple), Android and HTML5 platforms.

Engage with consumers when, where and how they want – Smart businesses use mobile Apps:

• To connect with their customers
• Share relevant news
• Offer great deals
• Increase foot traffic
• Take reservations, and
• Boost their revenues.

Take the opportunity Apps provide to enrich and grow your business.  Consumers are choosy and want their products and services now. Consumers depend on the instant accessibility of mobile apps to quickly tell them what they need to know and now. They are usually uncompromising on the:

• “What”
• “How,
• “When”, and
• “Where”.

Your business should meet them at these points to engage them. Go mobile. Your business should go mobile.